Junior League members value the importance of sending a clear and consistent message whenever they engage with their communities. To help empower individual Leagues and League members, we created this easy-to-use brand standards guide.
Simple. Thoughtful. Sophisticated. Modern.
Now all your materials—from newsletters, to posters, to print campaigns, and more—can communicate a clear, consistent message and sophisticated look and feel, shared by Leagues around the globe.
Observing what we stand for.
The Junior League is a highly respected organization with an extraordinary legacy, and it’s the shared responsibility of every League member to protect our brand by communicating who we are and what we do through a clear and consistent identity and message. This guide is meant to help you do your part in representing The Junior League brand.
It is our most valuable asset, encompassing everything we do and say.
It is our unique value proposition to the world.
It is an expectation of what people get when they engage with us—regardless of geographic location, issue focus, current leadership or current trends.
It is not a marketing campaign; an advertising campaign; a social media campaign….although each plays a significant role in broadcasting and buttressing brand.
Consistency and alignment in messaging and visual identity is critical to generating greater awareness for The Junior League around our brand promise to empower transformational female leaders to set bold goals, open their circles, disrupt convention and change the conversation for the betterment of civil society. And to do so in 291 communities in the four countries in which we operate… as individual pieces of one pie.