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LITTLE BLACK DRESS INITIATIVE
LOGO
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This is the primary logo.
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A black & white version of the logo can be used when printing one color.
On darker colored backgrounds, use our white logo.
CLEAR SPACE
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The logo should always have space to breathe. The clear space is equal to 1/4 the height of the logo (marked as × in the diagram).
MINIMUM SIZE
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Establishing a minimum size ensures that the impact and legibility of the logo is not compromised in application. The logo should never be smaller than 1.25 inches (3.175 cm)
LOGO DON'TS
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Do not rotate the dress, it should sit at a 6.5° angle.
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Do not reproduce in an unapproved color.
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Do not rotate or animate the logo.
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Do not add special effects such as drop shadows, reflections, glows, gradients or extra strokes.
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Do not distort, logo should always be proportional.
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Do not reconfigure or change the size or placement of any logo elements.
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Do not use inadequate quality art.
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Do not place against a “busy” background that compromises it’s visibility.
COLOR
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Red
- #bf1e2e
- rgb(191, 30, 46)
- C18 M100 Y91 K8
- PMS 187
Black
- #000000
- rgb(0, 0, 0)
- C0 M0 Y0 K100
TYPOGRAPHY
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Establishing a minimum size ensures that the impact and legibility of the logo is not compromised in application. The logo should never be smaller than 1.25 inches (3.175 cm)