ABOLISH

The ABOLISH branding consists of specific fonts, colors, and usage. The specific shade of purple chosen is called Imperial Purple. The look and feel of the logo can be described as ‘grungy’, ‘underground’, and ‘edgy’. The premise behind the style of the font and subsequent handling of material is that this is a movement that began in the streets; where we can find the victims and give them hope.

LOGO

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The ABOLISH branding consists of specific fonts, colors, and usage. The specific shade of purple chosen is called Imperial Purple. The look and feel of the logo can be described as ‘grungy’, ‘underground’, and ‘edgy’. The premise behind the style of the font and subsequent handling of material is that this is a movement that began in the streets; where we can find the victims and give them hope.

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CLEAR SPACE

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MINIMUM SIZE

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LOGO DON'TS

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COLOR

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