DESIGN ELEMENTS
Clear
- We are driven by a clear vision.
- We let our results speak for themselves.
- We project confidence through simplicity.
- We’re organized in our efforts.
Confident
- We’ve been building and transforming communities for over 100 years.
- We create significant and lasting change.
- We’re proud of our legacy.
Bold
- We’re not afraid to speak out to be noticed.
- We look at issues in a new light.
- We stand up for those who cannot.
- We tackle the problems others ignore.
- We believe in the power of togetherness.
Text Only
Outline
Tone On Tone
White Space
Move Off the Page
TYPOGRAPHY
CLARITY AND CONFIDENCE, DOWN TO THE LETTER.

Primary Typeface


Secondary Typeface
Arial
COLOR
THE COLOR OF PASSION AND LEADERSHIP.
Usage
- #bf1e2e
- rgb(191, 30, 46)
- PMS 187
- C18 M100 Y91 K8
- #761213
- rgb(118, 18, 19)
- PMS 188
- C27 M100 Y100 K30
- Usage: Overlay – for monotone look, for accent in graphics
- #000000
- rgb(0, 0, 0)
- C0 M0 Y0 K100
- C75 m68 y67 k89
- Usage: For large solid areas
- #25282a
- rgb(37, 40, 42)
- PMS 426
- C0 M0 Y0 K90
- #555555
- rgb(85, 85, 85)
- PMS 425
- C0 M0 Y0 K80
- #9ea1a2
- rgb(158, 161, 162)
- PMS 422
- C0 M0 Y0 K50
- #bcbcbc
- rgb(188, 188, 188)
- PMS 420
- C0 M0 Y0 K30
- #ebebeb
- rgb(235, 235, 235)
- PMS ???
- C0 M0 Y0 K10
- PMS 877
- #FFFFFF
- rgb(255, 255, 255)
- #761213
- to
- #bf1e2e
- #5d090a
- to
- #9e1f2e
PATTERN
THERE’S POWER IN NUMBERS.
Step & Repeat
Dense Tonal Grid
Airy Twinkle
Parallax Women
Dense Tonal Grid-Grayscale
Airy Twinkle-Grayscale
Parallax Women-Grayscale
PHOTOGRAPHY
CAPTURING LEADERSHIP AND TRANSFORMATION IN ACTION.
Subject Matter
Quality & Resolution
Candid Images & Portraits
Avoid Misperceptions
General Guidelines
Download photo/video release forms.
ILLUSTRATION
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