BRAND IDENTITY FOR INTERNATIONAL FIND THE GOOD DAY

A NAME CAN SPEAK VOLUMES.

International Find the Good Day is a signature initiative of The Junior League®, and its brand identity must reflect the strength, unity, and visibility of our Association. The way we present the name of the initiative—and the names of our Leagues—is a key part of that expression.

When referencing the initiative in writing or layout, use the full name: International Find the Good Day. Avoid abbreviations in external materials to preserve clarity and reinforce the campaign’s identity.

International Name

When referencing The Junior League® in connection with International Find the Good Day, always use “The Junior League” with a capital “T” on “The” in body text. This styling reflects the brand as the outward expression of our global Association, representing more than 295 individual Leagues around the world.

In all written and visual materials for International Find the Good Day, “The Junior League” should be featured consistently and respectfully to reinforce the strength and unity of our international identity. Be sure to follow approved layouts and style guidance when incorporating the name into campaign assets.

A MEMORABLE MARK THAT EMBODIES STRENGTH, CONSTANCY AND STABILITY.

The combination marks combine the JL icon with the League name. Select the version that best suits the design of the materials you are producing.

PRIMARY

Find the Good Day_Main Logo _ The Junior League

Find the Good Day Logo

This is the preferred logo lockup.

SECONDARY STYLES

Find the Good Day Logo with Tagline The Junior League

Find the Good Day Logo with Tagline

Find the Good Day Yellow Rose

Clear Space

A margin of clear space is always drawn around the logo to create an invisible boundary, giving it room to breathe and more visual impact. This area of isolation also ensures that headlines, text or other visual elements do not encroach on the logo, and should be increased whenever possible.
The clear area is defined by using half of the height of the logo box, which is referred to as “x.” There should always be half the distance “x” between any part of the logo and any other page element or the edge of the page.

DON’TS

Don’t change the position of the JL within the box

Don’t reproduce in any color other than the primary red

Don’t rotate or animate the JL

Don’t add special effects such as drop shadows, glows, gradients, or strokes

Don’t distort the shape, the logo should always be proportional

Don’t reconfigure or change the size or placement of any logo elements

Don’t use low-quality or low-resolution logo files

Don’t place against a “busy” background that compromises visibility

FIND THE GOOD DAY BRAND COLORS

Visual consistency is key to building a recognizable and trusted campaign.

The color palette for International Find the Good Day should reflect the boldness, warmth, and optimism of the initiative while aligning with the core Junior League® brand identity.

These colors may be used across all digital and printed assets—including social media graphics, event signage, T-shirts, and more—to create a unified and professional look.

Find the Good Day Main YELLOW
  • Hex code: #FFCF1E
  • RGB: 255 207 30
  • CMYK: 0 18 95 0
ROSE medium YELLOW
  • hex code: #FFDD00
  • RGB: 255 221 0
  • CMYK: 2 9 100 0
ROSE LIGHT YELLOW
  • hex code: #FEF6AC
  • RGB: 254 246 172
  • CMYK: 2 0 41 0
Light GOLD
  • hex code: #F8C02C
  • RGB: 248 192 44
  • CMYK: 2 25 93 0
Medium orange
  • hex code: #F8AD41
  • RGB: 248 173 65
  • CMYK: 1 36 85 0
dark orange
  • hex code: #F17F21
  • RGB: 241 127 33
  • CMYK: 1 61 100 0
Light Purple
  • hex code: #979DCD
  • RGB: 151 157 205
  • CMYK: 41 34 1 0
Medium Purple
  • hex code: #606CB2
  • RGB: 96 108 178
  • CMYK: 70 61 0 0
dark Purple
  • hex code: #33469A
  • RGB: 51 70 154
  • CMYK: 93 86 2 0
Light MAGENTA
  • hex code: #EC417B
  • RGB: 236 65 123
  • CMYK: 1 89 25 0
Medium MAGENTA
  • hex code: #D91E63
  • rgb: 217 30 99
  • CMYK: 11 99 43 0
dark MAGENTA
  • hex code: #AE1F5A
  • RGB: 174 31 90
  • CMYK: 27 100 46 8
Light Red
  • hex code: #D6676C
  • RGB: 214 103 108
  • CMYK: 13 73 49 0
AJLI red
  • hex code: #D32A40
  • RGB: 211 42 64
  • CMYK: 11 97 77 2
dark red
  • hex code: #B92232
  • RGB: 185 34 50
  • CMYK: 19 99 87 9

TRADEMARK

A TRADEMARK THAT REFLECTS OUR PRIDE, COMMITMENT AND HERITAGE.

Our brand is a valuable asset, and therefore its trademark must be protected. Our trademark is registered and should be displayed with the appropriate symbol.
In print, the registration mark ® should be properly noted the first time the name is used in a document, like a press release or article, or anywhere else our trademark and copyright notice appears.

Here’s how to indicate our trademark in writing:
Include the ® symbol in the upper right-hand corner, above the word:
  • The Junior League®
  • The Association of Junior Leagues International®
  • Junior League of Name®
The JL icon should always have the ®. There are times when using the icon at a smaller size will make the ® symbol illegible, and therefore may be removed.