LITTLE BLACK DRESS INITIATIVE

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LOGO

Little Black Dress Initiative Logo

This is the primary logo.

Little Black Dress Initiative Alternate Logos

A black & white version of the logo can be used when printing one color.

On darker colored backgrounds, use our white logo.

CLEAR SPACE

LBDI Logo Clear Space

The logo should always have space to breathe. The clear space is equal to 1/4 the height of the logo (marked as × in the diagram).

MINIMUM SIZE

LBDI Logo Minimum Size

Establishing a minimum size ensures that the impact and legibility of the logo is not compromised in application. The logo should never be smaller than 1.25 inches (3.175 cm)

LOGO DON'TS

Logo Don't - Rotate

Do not rotate the dress, it should sit at a 6.5° angle.

Logo Don't - Color

Do not reproduce in an unapproved color.

Logo Don't - Animate

Do not rotate or animate the logo.

Logo Don't - Effects

Do not add special effects such as drop shadows, reflections, glows, gradients or extra strokes.

Logo Don't - Distort

Do not distort, logo should always be proportional.

Logo Don't - Reconfigure

Do not reconfigure or change the size or placement of any logo elements.

Logo Don't - Low Quality

Do not use inadequate quality art.

Logo Don't - Busy Background

Do not place against a “busy” background that compromises it’s visibility.

COLOR

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Red
  • #bf1e2e
  • rgb(191, 30, 46)
  • C18 M100 Y91 K8
  • PMS 187
Black
  • #000000
  • rgb(0, 0, 0)
  • C0 M0 Y0 K100

TYPOGRAPHY

LBDI Logo Minimum Size

Establishing a minimum size ensures that the impact and legibility of the logo is not compromised in application. The logo should never be smaller than 1.25 inches (3.175 cm)