As part of our commitment to preserving and promoting the integrity of the Junior League brand, it’s important to remember the guidelines around the use of our logo and trademarks. Our name, logos, and trademark represent more than 125 years of leadership, service, and community impact. Every time they appear on apparel or merchandise, they help shape how Members, partners, and the public recognize and trust The Junior League.
Using the Junior League Logo on Merchandise
The official Junior League logo lockup: the brand mark (JL in square icon) and “The Junior League” wordmark used by themselves are reserved exclusively for merchandise produced or licensed by the Association, and may not be reproduced by individual Leagues. This ensures these marks always represent The Junior League as a whole, rather than an individual League or Networking Group.
If your League or Networking Group would like to create custom apparel or promotional items, please use your approved League-specific or Networking Group-specific combination logo lockup from AJLI. This allows you to celebrate your local identity while remaining part of our unified global brand.
Initiative Branding on Merchandise
AJLI’s Find the Good Day and Every Woman. All Things. logos are trademarked and may not be reproduced or used to create League-produced merchandise. If your League is interested in official merchandise for either initiative, please visit .
Maintaining a Consistent Brand
A consistent visual identity strengthens awareness of The Junior League and reinforces the professionalism of our organization. When creating apparel or merchandise, please:
- • Use your League’s approved logos from AJLI. They can be found in our Resource Library.
- • Don’t use the Junior League icon or “The Junior League” wordmark alone on merchandise—these are reserved for AJLI.
- • Follow the official Junior League Brand Standards.
- • Maintain high-quality, professional use of the Junior League brand.
- • Select products and designs that reflect the values, Mission, and reputation of The Junior League.
- • Avoid placing Junior League branding on products, messages, or designs that could be considered inappropriate or inconsistent with our brand.
Thank you for helping protect and promote the Junior League brand. By using our trademarks thoughtfully and consistently, you help preserve the strength, credibility, and legacy of our organization for every League and every Member. If you have questions about logo usage, trademarks, or branded merchandise, please contact communications@ajli.org.