CHAMPIONING OUR LEGACY.

Logo on Merchandise

Use of the JL icon (and/or the Junior League wordmark) alone on merchandise is reserved for products produced by the Association, as it implies representation of The Junior League as an entity, and not just a particular League of Affinity Group.

Leagues or Affinity Groups may produce products that use their League or Affinity Group specific combination mark.

Consistency and alignment in messaging and visual identity is critical to generating greater awareness for The Junior League. To maintain the reputation of our brand as a whole, and meet legal requirements associated with Federal IRS UBIT regulations, we do want to ensure that a League or Affinity Group logo does not end up on inappropriate products that would relay a negative impression of the brand.