RESOURCES

The content of The Junior League Brand Standards website can be downloaded in this convenient PDF format for Leagues to adapt and customize for their own brand standards.

ON BRAND: CREATIVE SERVICES

The AJLI Marketing Department delivers high-quality creative collateral that successfully promotes The Junior League brand. These efforts have garnered the attention of individual Junior Leagues as well as businesses and nonprofits outside of the Association, and have led to requests for AJLI to produce branding, graphic design, web development and multi-media solutions for these varied entities.
As a social enterprise established to benefit of The Association of Junior Leagues International, On Brand will provide these solutions at competitive rates and will utilize revenue from sales to support AJLI’s strategic objectives to ensure the legacy and lasting impact of The Junior League.

Our award-winning team has been recognized for their outstanding work to bring awareness to The Junior League:

If your League has a project that you’d like to discuss, contact Laurie Dodge, AJLI’s Director of Marketing & Development/ 212.951.8347, or Michelle Gorenstein, AJLI’s Creative Director/ 212.951.8348

ON BRAND: MARKETPLACE

Working in partnership with RR Donnelly (a global integrated communications provider) we’ve developed the On Brand Marketplace, an online store for Leagues to order printed collateral such as banners, business cards, notecards and the like to advance consistency and alignment in messaging and visual identity critical to generating greater awareness for The Junior League.

UNSTOPPABLE Campaign

Say it Loud, Say it Proud: The Junior League is UNSTOPPABLE.

We’ve put together the Unstoppable resources to equip you with marketing/PR tools that align with The Junior League’s focus on empowering women to lead through their volunteer efforts in communities far and wide… while encouraging broader brand alignment and consistency in messaging and visual content positioning the League and its members in a fresh, modern light.

The online toolkit includes the following resources:

  • PSA Guide
  • :30 second video PSAs (English & Spanish)
  • PSA customization instructions
  • Print ads (English & Spanish)
  • Radio scripts (English & Spanish)
  • Campaign logo lockup
  • Social Media: Collection of Facebook & Instagram graphic posts and page headers
  • List of Junior League members who appear in Unstoppable campaign
  • Survey Monkey questionnaire regarding usage and success of PSAs in local markets
If you have questions about implementing the Unstoppable campaign in your local markets,or need help customizing the video or print ads, contact communications@ajli.org or call 212.951.8345.

PSA Guide
Download the files

30-Second Video PSA (English)
Download the files

30-Second Video PSA (Español)
Download the files

Print Ad (English)
Download the files

Print Ad (Español)
Download the files

Radio Scripts (English)
Download the files

Radio Scripts (Español)
Download the files

Logo Lockup (English)
Download the files

Logo Lockup (Español)
Download the files

Social Media Campaign
Download the files

List of Participating Junior League members
Download the files

PSA Customization Instructions
Download the files

Local Market Usage Questionnaire
Take the survey

Digital Billboard
Download the files

ANNUAL REPORTS

2013-2014 Year In Review: The Association of Junior Leagues International
Download Files
See the online version

Junior League of Northern Westchester Annual Report

League Inspiration
JL of Northern Westchester
See full PDF

Junior League of Hartford Annual Report

League Inspiration
JL of Hartford
See full PDF

Junior League of Wichita Annual Report 2015

League Inspiration
JL of Wichita
See full PDF

ANNUAL APPEALS

AJLI Annual Appeal 2014

AJLI 2014 Annual Appeal
Download Files

2015 AJLI Annual Appeal
Download Files

AJLI 2017 Annual Appeal
Letterhead and Envelope
Download Files

ANNUAL THEME LOGOS

Leadership Reimagined 2012

Leadership Empowered 2013

The Junior League: GAME ON 2014

The Multiplier Effect 2015

ALL IN 2016

DISRUPT CONVENTION 2017

KIDS IN THE KITCHEN

MEMBER RECRUITMENT MATERIALS

Recruitment PowerPoint Template
Download the file

Recruitment Brochure
Download the files
Order Brochures

MISCELLANEOUS TEMPLATES

Generic PPT Template

Basic Powerpoint Template
Download Files

Award Certificates

Award/Acknowledgement Certificate Template
Download Files

JL Brochure

JL Brochure
Vertical Z-fold
Download Files

Mary Harriman Community Awards
Table Centerpieces
Download Files

Quote Template

Social Media Quotes
Editable template
Download files

JL Email Newsletter
Mailchimp Template
Download File

Empowered To Lead

Empowered To Lead
Vinyl Wall Art
Download Files

It Starts With A Woman

It Starts With a Woman
Vinyl Wall Art
Download Files

Word Cloud
Vinyl Wall Art
Download Files

Mission Statement
Vinyl Wall Art
Download files

JL Business Card (1)
Editable template
Download Files
Order Business Cards

JL Business Card (2)
Editable template
Download Files
Order Business Cards

JL Business Card (3)
Editable template
Download Files
Order Business Cards

JL Business Card (4)
Editable template
Download Files
Order Business Cards

JL Business Card (vertical alternate back designs)
Editable template
Download Files
Order Business Cards

JL Business Card (horizontal alternate back designs)
Editable template
Download Files
Order Business Cards

JL Letterhead 
Editable template
Download Files
Order Letterhead

JL Envelope 
Editable template
Download Files
Order Envelopes

NEWSLETTERS & MAGAZINES

Parishscope Magazine JL Shreveport-Bossier

JL of Shreveport-Bossier
Parishscope
Quarterly Magazine
View Issues

Junior League of Birmingham Magazine

JL of Birmingham
NEWSHEET
View Issue

3039M Junior League of Washington

JL of Washington
3039M
View Issues

LeagueLINK Junior League Oklahoma City

JL of Oklahoma City
LeagueLINK
View Issues

CAUSE Junior League of Charleston, SC

JL of Charleston, SC
CAUSE
View Issues

The Wind Tunnel

JL of Dayton
TheWindTunnel
View Issue

Magazine of Junior League of Wichita

JL of Wichita
PROPELLER
View Issues

JL of Topeka
Capital Impact
View Issue

LEAGUE INSPIRATION

JL of Hartford Invitation

JL of Hartford
Fashion Around Town
Invitation

Junior League of Hartford Clothes Horse

JL of Hartford
The Clothes Horse Thrift Shop
Business System

JL Louisville Letterhead-Board

JL of Louisville
Board Letterhead

JL Louisville Letterhead-Mission

JL of Louisville
Mission Letterhead

JL Woodlands Infographic

JL of The Woodlands
Infographic

JL of Sarasota
Year In Review Infographic

JL of Stark County
Brag Board Infographic

JL of Cobb-Marietta
Annual Report

JL of Anniston-Calhoun
Annual Report

JL of Morristown
Annual Report

JL of Northwest Arkansas
Annual Report

JL of London
Facebook Recruitment Ad

JL of London
Facebook Recruitment Ad

JL of London
Facebook Recruitment Ad

JL of London
Facebook Recruitment Ad

Leadership Game ON

Brand Awareness Ad
Leadership GAME ON
Download the files

Leadership Empowered

Brand Awareness Ad
Leadership Empowered
Download the files

Women Building Better Communities

Brand Awareness Ad
Women Building Better Communities
Download the files

LeadershipEmpowered-Personal Honor

Personalized Honor Ads
Leadership Empowered- Horizontal
Download the files

LeadershipDefined-PersonalHonor-Vertical

Personalized Honor Ads
Leadership Empowered- Horizontal
Download the files

JL Louisville Recruitment Ad

League Inspiration: Recruitment Ad
Junior League of Louisville

League Inspiration: Community Partner Ad
Junior League of Stamford-Norwalk

League Inspiration: Community Partner Ad
Junior League of Stamford-Norwalk

RETRACTABLE BRAND BANNERS

Women Building Better Communities Grey Tonal
Download the files
Order Banner

Women Building Better Communities Red Tonal
Download the files
Order Banner

Historical Photos 1900-1950
Download the files

Historical Photos 1960-2000s
Download the files
Order Banner

Empowering Women to Lead Since 1901
Download the files
Order Banner

The Junior League Word Art
Download the files
Order Banner

Mary Harriman
Download the files

Eleanor Roosevelt
Download the files

Sandra Day O’Connor
Download the files

JL Bulletin Magazine Covers
Download the files

Unrelenting Voices for Action, Justice and Change.
Download the files

It Starts With A Woman.
Download the files
Order Banner

Leadership Empowered
Download the files
Order Banner

Leadership Game On
Download the files

Leadership Reimagined
Download the files
Order Banner

Multiplier Effect
Download the files

SOCIAL MEDIA BANNERS

Word Art

Word Art Header Set
Includes Facebook, Google +, LinkedIn, Twitter, YouTube
Download the files

VIDEOS

Videos created by AJLI are available for use in your League. Files are available to stream or for download.
All video files can be co-branded with your League’s logo. Please contact communications@ajli.org to put in the request.

The History of The Junior League
Download the files

We Are The Junior League
Download the files

It Starts With a Woman
Download the files

The Junior League: GAME ON
Download the files

Transformation
Download the files

Leadership Reimagined
Download the files

The Multiplier Effect
Download the files

Disrupt Convention
Download the files

Word Art
Interstitial Video
Download the file

Multilingual Word Art
Interstitial Video
Download the file

CONTENT RESOURCES

WIDGETS

AJLI widgets make it possible for individual Leagues to tap into the abundance of news, information, and commentary that is available from AJLI and plug it directly into their own sites—at no cost to the League. These widgets offer content for both a League’s public and member sites. Plus, they can be customized to complement the design of your existing site in a download process that’s seamless.
Visit the Widget Marketplace

19/01 CONTENT

The 19/01 widget is a useful content resource for your League’s website and/or newsletter communications platforms as it showcases the depth and breadth of activities across the Association. This broader perspective and expansiveness of mind is a value-add to your League’s regularly shared local content. And it embodies (from a content perspective) “the multiplier effect” and “strength in numbers.” If you choose not to install the 19/01 widget you still may use 19/01 content. Please be sure to cite 19/01 and The Association of Junior Leagues International as your source.
Visit 19/01