SOCIAL MEDIA
NAMING CONVENTION
When representing your League please remember to set up a Facebook PAGE (different from PROFILE, i.e. First Name “Junior”, Last Name “League”) or your account may be disabled for violating Facebook’s Terms of Use (see below):
“Facebook profiles are meant to represent a single individual. Organizations of any type are not permitted to maintain an account under the name of their organization. We have created Facebook Pages to allow organizations to have a presence on Facebook. These Pages are distinct presences, separate from user profiles, and optimized for an organization’s needs to communicate, distribute information/content, engage their fans, and capture new audiences virally through their fan’s recommendations to their friends. Facebook Pages are designed to be a media rich, valuable presence for any artist, business or brand.
PROFILE GRAPHIC


POST TYPES/CONTENT
- Announcements for the community
- Volunteer recruiting events
- Events benefitting the community (e.g. back-pack and food drives)
- Upcoming fundraisers
- Educational events (e.g. panels on human trafficking, nonprofit board trainings)
- Announcements for members
- Reminders about meetings and trainings
- Invitation to apply for board and committee positions
- Displays of thought leadership
- Blog posts related to community impact initiatives
- Articles related to community impact initiatives written by experts
- Infographics (created by your League or by experts) related to community impact initiatives
- General good news about your community, your community partners, and any member accolade
PLATFORM RECOMMENDATIONS
COMMUNITY MANAGEMENT
FREQUENCY
Facebook: A good rule of thumb for posts per day is no less than one, no more than two (which will have you posting anywhere from 5-10 times per week)
Twitter: Tweeting 3-8 times per day is often a happy medium.
Instagram: 1-4times per day
Pinterest: Start with 5-10 pinboards that have 5 pins each. Then 15 pins per week.
LinkedIn: 2-3 times per week
VISUALS
JL of Phoenix Showcase members engaged in community work
JL of Los Angeles Clever use of logo watermark to keep your League visible
JL of Northwest Arkansas Info packed recruitment promo
JL of Charlotte Monthly member rockstars collage